2025
IDEA DROP 0001
A NEW FRAMEWORK FOR UNDERSTANDING CULTURE
Undercurrents
“WE LIVE IN UNCERTAIN TIMES.”

SO BEGINS EVERY INSIGHT DECK WE’VE ALL READ OVER THE LAST FEW YEARS. BUT THIS ERA OF UNCERTAINTY ISN’T A TEMPORARY DISRUPTION. IT’S EVIDENCE OF A ONCE-IN-A-MILLENNIUM SHIFT IN THE GLOBAL WORLD ORDER. THE OLD UNIPOLAR WORLD IS GIVING WAY TO A MULTIPOLAR ONE, WHERE POWER, CULTURE, AND CAPITAL MOVE SIDEWAYS—WITH ASIA PACIFIC AT THE CENTRE OF THIS CHANGE

TO MAKE THE MOST OF THIS SHIFT, BRANDS NEED TO THINK SMART. THEY NEED TO UNDERSTAND THE TECTONIC PLATES OF CULTURE DRIVING CHANGE ACROSS SEEMINGLY DISCONNECTED CATEGORIES - AND LEARN HOW TO NAVIGATE THIS EMERGING TERRAIN WITH CLARITY AND CONFIDENCE.

ENTER UNDERCURRENTS: A FRAMEWORK TO DECODE THE SIGNALS AND NAVIGATEWHAT’S NEXT.

LET US KNOW IF YOU'D LIKE ACCESS.

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